Insurance Adjusters & Settlement

Why is the first offer always low?

Attorney-Reviewed Answer
Reviewed by Jeff T. Gorman, Criminal Defense Attorney & Former 19th Circuit Prosecutor (Fla. Bar #538183). Last reviewed: September 2026
Short Answer
Because a meaningful number of people accept it, and because the insurer knows more than you do at that moment.

It's a rational strategy, not a personal one.

The information gap. Early in a claim the insurer knows the policy limits, has handled thousands of similar claims, and has data on what comparable injuries settle for. You know none of that.

The timing gap. Offers come when you're anxious, possibly out of work, and facing bills. That's when a number in hand is most persuasive.

The acceptance rate. Enough people take early offers that making them is worthwhile even when most are rejected.

What moves an offer: completed treatment with documented findings, a permanency opinion, quantified wage loss, and evidence that the claim is being prepared seriously.

What doesn't move it: frustration, arguments about fairness, or repeating that you're really hurt.

Offers commonly increase substantially between the first and last, and the difference generally reflects what got documented in between.

The first number reflects what they know and you don't. Change that first. ---

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This page answers a common question for general informational purposes and is not legal advice, and no attorney-client relationship is formed by reading it. Florida law changes; while this answer is reviewed by a licensed Florida attorney, the right answer depends on the specific facts of your situation — consult an attorney. Serving Martin, St. Lucie, Palm Beach, Indian River, and Okeechobee Counties.